Trade Marketing Assistant

Summary:

Oriental Merchant is an established wholesaler and distributor of authentic Asian food goods in the FMCG industry. We supply major supermarkets and independent grocery stores across Australia, New Zealand and Europe with brands and products familiar throughout the Asia Pacific region.

We are proud of what we have achieved in the Asian food category and are looking for a new addition to our team in this time of growth.

Title: Trade Marketing Assistant

Reports to: Manager, Marketing

Level: Entry level

Location: Auckland, New Zealand

Key Responsibilities:

• Visit assigned retail stores on a regular call cycle to ensure product presence and brand visibility;

• Co-operate with Sales and Marketing team, assisting to plan annual promotion, product launches, track projects and campaigns;

• Work closely with external partners to deliver and manage POS production required in the implementation of campaigns and projects;

• Maintain and implement product displays, ensure shelves are tidy, stocked, and compliant with visual merchandising standards;

• Replenish stock from store reserve, rotate stock inventory, report low stock levels, out-of-stock items, and ordering needs to the sales team

• Lead, train, brief and motivate a team of in-store demonstrators to ensure high performance and professionalism, e.g. product knowledge, key messaging, and demonstration techniques.

• Ensure promoters comply with hygiene, safety, and store-specific guidelines during demos

• Oversee planning and execution of demonstration schedules across designated retail locations, including planning, budgeting, briefing, execution, post-campaign reports, invoicing and analyses.

• Coordinate with internal marketing, sales, and logistics teams to ensure timely delivery of samples, demo equipment, and promotional materials

• Conduct field visits to monitor demonstration quality, team performance, and customer engagement

• Capture and report consumer feedback, customer interaction data, sampling results, promoter attendance, consumer response, stock usage, and promotional impact

• Assist in hiring, onboarding, and training new demonstration staff as required

• Conduct in-store demonstrations during weekdays and weekends

• Monitor and report competitor activity, including pricing, displays, and promotions

• Visit retailers, restaurants and foodservice partners to gather insights and share with sales and marketing team

________________________________________

Qualifications:

• Previous experience in retail, merchandising, or FMCG (Fast-Moving Consumer Goods) preferred

• Bachelor's degree or equivalent; further qualifications in marketing or business a plus

• Strong attention to detail and coordination

• Excellent communication and interpersonal skills

• Self-motivated with the ability to work independently and manage time effectively

• Tech-savvy and comfortable using mobile reporting tools (e.g., SalesIQ, Microsoft, google form or similar)

• Physically fit – able to lift and move stock and build product displays

• Flexible to work weekends or extended hours during promotions and events

• Valid driver’s license and access to a reliable vehicle