Brand Marketing Manager Job Description Template
Our company is looking for a Brand Marketing Manager to join our team.
Responsibilities:
- Assist in development and distribution of marketing collaterals;
- Liaise with the agencies, external suppliers and in house graphic designers for the implementation of ATL and BTL marketing campaigns;
- Conceptualize and design multi-channel marketing campaigns;
- Create Marketing Budgets and adhere to financial guidelines;
- Provide data and ROI analytics related to marketing campaigns for management review;
- Identify trends and insights, and optimize spend and performance based on the insights;
- Plan, execute and measure experiments and conversion tests;
- Develop and execute all aspects of Marketing and Communications, Branding, Advertising and Promotions for the brand;
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate;
- Create timeline for when things need to be ordered, submitted, completed, etc;
- Instrument conversion points and optimize user funnels;
- Work with the operations team on the execution of marketing plans and sales promotions;
- Maintain and enrich all external perceptions of the brand;
- Organize and coordinate launches, road shows and events;
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Requirements:
- Sales and Marketing Knowledge;
- Marketing Communications;
- Digital marketing;
- Social media Management;
- Matured, well-organized and able to work independently;
- Candidate must work well with a team, analytical, goal oriented, and self motivated;
- Experience in events management, publishing, TV or advertising agency;
- Have experience in dealing with external agencies;
- Extensive marketing and brand development experience in publishing or information management;
- Positive and committed to excellenc;
- Build brand awareness for titles, create promotion plans for brands;
- Bachelors/ Diploma in Marketing/ Marketing Communications or related discipline;
- Advertising;
- Previous experience in Project Management, Strategic Marketing, Marketing Communications;
- Good organizational and project management skills.